Boyle & Chase, Inc.
Launch Website
Challenge:
These days, the Internet is a crucial component of business operations, and with each passing year, that role grows. It has for Boyle & Chase, a worldwide distributor of commercial and decorative hardware. Unfortunately, in its rush to add the web site functionality its customers demanded, the look and feel of the site, timeliness of the content and ease of use and navigation fell by the wayside.
Solution:
Firefly reconstructed Boyle & Chase’s web site from the ground up, redesigning the look and feel to match the company’s brand and marketing materials and reengineering the user experience to be more intuitive and easier to navigate. At the top of the list was the need for a new inventory search tool. Firefly replaced the rudimentary text-based search with a custom-made search tool that seamlessly synced and integrated with the company’s real-time inventory database. Additionally, Firefly equipped Boyle & Chase with an easy-to-use content management tool, so they could handle web site updates internally.
Upon launch of the new website, Boyle & Chase immediately realized the benefits of their collaboration with Firefly. Customers began using the new search tool to sift through inventory instead of calling a sales rep to assist them with research, so by the time they did call a sales rep, it was simply to place the order. This increased the productivity of Boyle & Chase’s sales force. Additionally, the company continues to enjoy improving growth and revenue because more would-be customers find what they want instead of getting frustrated with a complicated user experience and leaving the web site.
To learn more about how Firefly can empower your web site to attract more customers, increase web-based sales or enhance your company’s processes and performance in other ways, contact us.